ROI Calculator – Return on Investment

Measure your campaign or project performance fast. Enter cost and returns to get ROI %, profit, and break-even revenue—instantly.

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⚠️ Advisory only: Results are estimates for guidance. Verify numbers for financial decisions.

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ROI Calculator (Free Online Tool)

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ROI = (Revenue - Total cost) ÷ Total cost × 100

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Enter costs and revenue to compute ROI.

Why Use This ROI Calculator?

Instant ROI Percentage & Profit

Get ROI %, profit and total return at once.

Compare Campaigns & Projects

Run scenarios to find the best performer.

Break-Even & Payback Insight-even insight

See revenue needed to hit ROI ≥ 0%.

Clear, Transparent Calculations

Shows formula and assumptions used.

ROI Calculation Process (3 Simple Steps)

1

Enter cost

Project/campaign total cost.

2

Enter Revenue or Return

Revenue or savings generated.

3

Review ROI & Profit

See ROI %, profit & break-even.

How to Use This ROI Calculator

  • Use the same currency for cost and returns.
  • Include all costs: media, tools, staff, fees, VAT (if non-recoverable).
  • Enter returns as revenue or measurable savings (choose one consistently).
  • Compare options by changing one variable at a time.

How ROI Calculations Work

The calculator applies the standard Return on Investment formula and also derives profit and break-even revenue. Assumes a single time window and that returns and costs are comparable (both revenue-based or both savings-based).

  • ROI (ratio): ROI = (Return − Cost) / Cost
  • ROI %: ROI% = [(Return − Cost) / Cost] × 100
  • Profit (absolute): Profit = Return − Cost
  • Break-even revenue needed: Return = Cost (i.e., profit = 0). If you use margin m (net margin as a decimal), required sales revenue ≈ Cost / m.
  • Notes: For marketing, ROAS can be useful: ROAS = Revenue / Ad Spend. ROI includes all costs, ROAS often uses media spend only.

ROI Calculator FAQs

Use revenue generated or measurable savings from the project. Be consistent—do not mix revenue with savings in the same calculation.

No. ROI includes all costs (e.g., media, tools, labour). ROAS usually compares revenue only to ad spend. ROI is stricter and typically lower than ROAS.

If you can reclaim VAT, exclude it from both cost and return. If you can’t, include it to reflect the true out-of-pocket figures.

It depends on risk, time and alternatives. Many teams target ROI > 0% (break-even) first, then compare against benchmarks or cost of capital for decisions.

Yes—run each with its own costs and returns, then sort by ROI % (and also check absolute profit so small budgets don’t mislead).

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What Our Users Say About This Tool

Overall Rating
5.0/5 3 reviews
Priya

This estimator feels like a mini financial advisor. It’s incredibly helpful for first-time buyers to understand their limits. The income-to-debt ratio logic is spot on.

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Dhruv

This tool is a lifesaver for budgeting. It’s intuitive and gives a clear breakdown of monthly payments. I especially like the amortization summary—it’s great for planning long-term.

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Rohan

Simple, fast, and accurate. The BMI Calculator gives instant results with clear health categorization. I appreciate the clean layout and mobile responsiveness—it’s perfect for quick checks on the go

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⚠️ All services are offered on an advisory basis only. We do not act as legal or financial representatives, and we do not guarantee outcomes. Any actions taken based on our guidance are the responsibility of the individual.